General Finishes Milk Paints is a premium interior/exterior mineral based paint named for its low-luster sheen, which mimics the look of old-world furniture paint. It is not a powdered, casein-based milk paint, but a premixed modern version that is so durable it does not require a topcoat unless you want to increase the sheen.

The new General Finishes Milk Paints palette has been carefully crafted with trending colors while preserving traditional bestselling favorites. Formulated with zero VOC colorants, the revamped look of this premium paint will help you attract new customers and increase sales.

We hope that these new colors spark excitement and ignite new levels of creativity:

1. Blue Moon – a soft, serene teal tone that lends itself to the evening sky. This beautifully saturated blue is quiet but still noticeably lovely.

2. Twilight – as the name suggests, a dark black with hints of purple like the sky at twilight. You’ll do a double take, riveted by the subtlety of the purple tone.

3. Perfect Gray – the perfect mid-tone gray with no overtones of blue and green. This warm neutral will become an instant classic as it creates a calm and collected vibe.

4. Reverent Gray – a versatile gray; mild and warm. Excellent choice for a paler neutral for your décor or home accessories.

5. Ballet Pink – a dreamy pink that is fresh and clean. It thrives in natural light and its subtle impact makes it a great accent color.

6. Harvest Yellow – an autumn hue with hints of nature. Creates a sunny space, and it’s subtle reddish and brown undertones provide the perfect balance between muted and bright.

7. Alabaster – Halfway between our ever-popular Snow White and Antique White, Alabaster satisfies the demand for a neutral white. Like the stone it’s named after, Alabaster is cool, smooth and white; a blank canvas great for creating contrast.

8. China Blue – Brighter than our Coastal Blue, but stronger than Klein Blue, this modern classic is reminiscent of the iconic 16th-century, blue-and-white porcelain patterns. China Blue rounds out our blue palette and is sure to invoke design inspiration.

9. Westminster Green – Named for the famous Westminster Bridge, this earthy green epitomizes a dark jade. It’s regal and humbly conspicuous and offers many opportunities for custom mixing.

10. Gulf Stream Blue- This friendly aquamarine will prove to be a memorable accent color. Just say the name and the mind recalls the deep blue river winding its way down the Southeast coastline.

Finally, it is with a heavy heart that we say goodbye to our Chalk Style Paint line. We’ve decided to focus on General Finishes Milk Paints, the most durable paint for furniture and cabinets. Not to worry though; we’ve moved our two most popular Chalk Style Paint colors! Please welcome Empire Gray and Key West Blue to the line of Milk Paint colors!

As we say goodbye to Chalk Style Paint, we’ll also be retiring these colors from the Milk Paint collection: Brick Red and Buttermilk Yellow.

If you sell General Finishes Milk Paints and or do custom painting you will make more money with these new colors.